Connecting through sport
As a highpoint of the project, the WVU team has coordinated a cultural exchange between
the U.S. and Mexico. The WVU contingent traveled to Mexico this past May to launch
Through an ongoing partnership with the Universidad Autonoma de Nuevo Leon (UANL),
located near Monterrey in the state of Nuevo Leon, the group has reached out to
Mexican youth and coaches. The program selected participants from the town of Mina,
located 43 km (26 miles) north of the UANL campus.
Since 2010, Bravo, CPASS sport management associate professor, has worked and collaborated
on numerous projects at the School of Sport Organization at UANL. Bravo’s work
with UANL will enhance the direct network of contacts with schools and officials
in the region.
“Faculty and personnel at UANL are not only very well connected with the local community
in Monterrey but also are extremely well equipped to participate in a project of
such characteristics. We could not ask for better partners. It is through UANL
that we will be able to reach and identify our target population in Mexico, who
will then travel to Morgantown in the summer of 2019,” Bravo says.
Program administrators coordinated plans to send 20 individuals to Mexico, including
youth, coaches and other leaders. As a follow-up, 24 representatives traveled to
Morgantown in July. Partner organizations in the US will involve nonprofit soccer
organizations, including local and regional soccer associations. The group has
contacts in Morgantown, Wheeling and Charlottesville, VA, to help create a positive
“We hope to use connections with WVU Women’s Soccer to help develop a positive program.
This connection could help to develop an effective program while the Mexican delegation
is on campus,” Watson says.
“The grant team intends to learn more about each other by using the common language
of sports,” says Peter Giacobbi, CPASS associate professor.